Field notes

Real work from where AI meets messy business reality.

These are not the new Council deliverables. They are proof that we have worked in the places where AI decisions become real: public surfaces, CRM data, customer workflows, booking friction, and operating cleanup.

Zero Dark Gaming

What happens when the public surface, booking path, customer portal, and recurring work start supporting the business instead of sitting still.

  • 400 monthly visits to 1,500 weekly visits.
  • 20% booking occupancy to 80%.
  • Four Best of Bluffton category wins.

New Coast Collective

What happens when CRM duplication, weak tagging, and admin-heavy work hide the path to revenue-producing time.

  • 31% CRM duplication resolved.
  • Tag system shipped and live.
  • AI-search-ready website in progress.

Why it matters

Good AI decisions require respect for the messy ground.

The Council, sprints, and briefings are executive-facing. These field notes show why we keep decisions tied to actual workflows instead of abstract AI enthusiasm.